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The inheritance of the millennium bean curd under the Gonggong Mountain: remember the pioneering road of the “Tofu King”

2019-10-06     81

Guide: The historical and cultural city of Shouxian City, the north of the city, is the birthplace of the world’s first tofu, the birthplace of Chinese tofu culture. In this magical land, Anhui Bagongshan Bean Products Co., Ltd. Under the leadership of Chairman Gu Yongzhong, the people passed on the tofu technology, promoted the tofu culture, and created the top bean products enterprise in the province. They won the honor for Shouxian, Lu’an and Anhui, and won the praise and improved their popularity.

Clear thinking and development

There are more than 2,000 years of history of producing tofu under the Bagong Mountain. However, due to various reasons, the Bagongshan bean products have never been able to form a scale, and the production and operation have gone from bad to worse. As a local famous specialty product, “Bagongshan Tofu” has emerged as a foreign soybean enterprise. The preemption of the signs, which worried the local government and the masses. Gu Yongzhong, the chairman of the company, was born in Shouxian County. He was originally engaged in foreign trade clothing business in Hefei. He had unforgettable memories and unique emotions for Bagongshan tofu. He looked at his eyes and was anxious. He secretly vowed in his heart that the gems left by the ancestors would never disappear silently.

In 2002, when the foreign trade clothing business was in full swing, under the inspiration of the investment promotion policy of Shou County, he resolutely gave up his beloved career and returned home. On the basis of full investigation and research, he chose tofu and soy products, which are representative of local characteristics and rich cultural heritage, and determined to make Shouxian Bagongshan specialty bean products a window for publicity in Shouxian County. And beautiful business cards.

Gu Yongzhong first worked hard on the tree brand. He pondered alone and brainstormed, and organically combined the Chinese characters of “Bigongshan Spring” into a circular trademark pattern. As a brand logo of corporate image, the tofu, bean curd, dried bean curd and bean paste Designed as the leading product of the company, the mung bean powder skin is the mission of “passing the tofu process, promoting the tofu culture, basing on the competitive market, paying attention to scientific management, setting a benchmark for local counterparts”, and taking “leading technology, quality products and science”. Management, providing customers with good services, meeting and surpassing customer expectations” is established as the core value of the company, and consumer satisfaction is the highest standard of “Bigongshan Spring”.

In the past ten years, the company has grown from scratch to small, and its products have grown from single tofu to nearly 100 kinds of soy products. The products are sold well in Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Anhui, Shandong, Henan and the province. The output value and profits and taxes are increasing year by year. Economic and social benefits continue to increase. In 2008, Bagongshan Tofu declared a successful national intangible cultural heritage. Facts have proved that the choice of Chairman Gu Yongzhong was completely correct.

Building a new culture

When you enter the company’s door, you find that it is not only a soybean processing enterprise, but also a cultural enterprise. When you walk into the enterprise, you will enter the Jingyuan Garden: Cangsong Qingtian, the boulder is pulling the ground, the grass is green, the flowers are a little bit, the ancient Han-style gate building, the stone carving of the tofu holy land, the flowing stream, the creaking The stone mill, the huge Huainan Wang wall image, all show the atmosphere of corporate culture, and the self-built Chinese Tofu Culture Exhibition Hall is unique and ingenious.

In order to improve the staff’s cultural quality, ideological quality, professional knowledge and operational skills, the company employs specialized teachers to carry out training work for employees in each year, stipulating that each person’s training time is no less than 120 hours, and the training ends with theoretical and practical operation examinations. . In order to promote the cultural life of employees, the company often organizes table tennis, badminton competitions, karaoke song competitions, technical competitions and other activities, so that the majority of employees can be educated in entertainment. Every year, the company also invites famous painters and painters from inside and outside the county to hold the Spring Festival Brush Club. They either make poems, or calligraphy, or paint, and the poetry and paintings are on the paper, leaving a rare treasure for the company.

The company has participated in the China Tofu Culture Festival for 9 consecutive times and participated in the Shanghai Agricultural Exhibition for 6 consecutive times. Through participating in the exhibition, it not only learned about the market of the soybean products industry, but also exhibited the high-quality products of the company and displayed a colorful corporate culture. In 2010, at the Anhui Week Theme Expo of Shanghai World Expo, the company’s products won the only gold prize in the category of soybean products. At the award ceremony, the chairman of the company accepted interviews with CCTV and other media to expand the company’s popularity and reputation.

In 2010, in order to explore the connotation of tofu culture, the company invited two famous artists to create two paintings, vividly reappearing the Western Han Dynasty Huainan Wang Liu An and Su Fei, Li Shang and other eight public essays, writing a book, seeking scent alchemy, and gaining The historical allusions and legends of Ascension. At the same time, it also invested nearly 2 million yuan to build a “China Tofu Culture Exhibition Hall” of more than 400 square meters. The museum introduces the origin, evolution and development of tofu, displays the traditional process of making tofu and the original tofu making tools. It displays a large number of soy products collected from the market, and shows the long history and splendid life of Shouxian. The culture and the ever-changing developments of the economy and society. The establishment of the Tofu Culture Museum has won unanimous praise from people from all walks of life. It has received more than 30,000 visitors from both inside and outside the province.

Today, Anhui Bagongshan Bean Products Co., Ltd. is ready to go, and is determined to write a new chapter in Chinese culture and food culture. The company plans to invest 100 million yuan in the next five years, new tofu, dried tea, bean curd, soy milk beverage production line project, around the tofu culture roots, experience, taste, leisure, etc., carefully build China’s tofu culture industrial park, so that the scale of the enterprise It has developed into a large-scale enterprise that processes 50,000 tons of soybeans, creates a production value of 1 billion yuan, and realizes profits and taxes of 60 million yuan. At the same time, it directly promoted the further expansion of soybean planting area, drove 50,000 farmers, and transferred more than 1,000 migrant workers to make greater contributions to the harmonious development of the local economy and society.